Small businesses are the worst hit during any crisis, so it’s not surprising that the coronavirus has affected them so much already. Since there’s no clear end for the global pandemic, small business owners across the country are shutting down. It’s essential to ensure your business has all the tools to survive.
Some of the easiest ways to do this are to ensure that your company stays sanitized and clean enough to remain open and operational. Protecting your employees’ health and safety is another way to ensure your business can continue to operate during these uncertain times.
Ensure your office is clean.
Nothing is more devastating for a business than having to go into repeated lockdowns. While it’s often necessary to do so, you can prevent another shutdown by keeping your office clean. Hire a cleaning service to ensure your office is free from any contaminants that can spread the virus. Do a background check so you can ensure the cleaning service you hire is the best one.
An easy way to ensure efficient, regular cleaning is to hire a local company or cleaner. For example, if you’re in Tampa, consider a cleaning service like Dappir Clean. They’re reputable, reliable, and provide everything from residential cleaning to office cleaning services at a fair price.
It’s also important to focus on cleaning the office yourself. Disinfect surfaces regularly, set up hand sanitizer stations, and wear shoe covers around the office. Also, make sure team members practice social distancing and wear masks to prevent germs and contaminants.
Move to a virtual workspace.
You can save on rent for office space and increase productivity if you embrace remote work options. You can maintain the same productivity and conduct everything from a performance review to a weekly check-in with virtual workspace options. Try integrating an OKR process into your regular business template as well. OKRs can help a small business immensely during this time.
With an OKR—or objectives and key results software—you can set quarterly goals, review team member performance through a key performance indicator, and measure progress. An OKR framework can help you put the best practices into motion for your company, and you can view a set of key results through their templates. Remote goal setting, business objectives, and team goals are easier for a small business with an OKR framework.
Increase your customer interaction.
This may not come as much of a surprise to most business owners. However, since keeping businesses running is the top priority, many business owners may forget about their customers. Increasing customer interaction is a good company strategy for any small business, especially right now. The more visibility your small business has, the better chances it has to survive the pandemic.
Customer engagement and interaction are your best practices. Engage with customers on social media. Set up online promotions, and keep customers updated about your business goals and your company objectives. It may surprise you to see the support you receive if your entire company has an excellent online presence.
Focus more on employees.
Are you worried that productivity will fall because of the coronavirus pandemic? An excellent way to ensure success is to reduce turnover and increase productivity. However, stricter rules and harsher strategies won’t work to improve performance or commitment from your employees during COVID-19.
Instead, consider a lighter hand with team members. Employee engagement is not about checking whether their meeting company goals and using the best practices. It’s also about regular check-ins about their wellness and asking how they’re doing on a more personal level.
Focus on your finances.
It’s not easy for all small businesses to get loans and financial relief during the coronavirus. However, it’s essential to put some measurable steps in place to ensure your business stays afloat. Try to cut costs, save money, and set up a financial plan to cover unexpected expenses. Consider hiring a financial advisor if you can afford to do so. Also, consider salary cuts on the executive level to ensure you don’t have a labor shortage that affects productivity.