Companies need to market themselves and their brands to acquire leads, achieve sales and attain profitability. And to accomplish this, they make use of corporate marketing materials. every business needs a set of must-have marketing materials that they cannot do without.
Let us take a look at them. But before that, one main question.
What are Marketing Materials?
The items used by business enterprises to promote their image and convey information about their products to the customer are called marketing materials. These materials can be both offline materials that are used physically or virtual online materials.
Physical or offline marketing materials are tangible and offer a tactile experience. They may include business cards, flyers, brochures, leaflets, posters, danglers, etc.
5 must-have corporate marketing materials
- Business cards
Every company-big or small needs something to introduce itself or its executives to the customer. And that is a Business Card. A business card is the most effective and economical brand ambassador your company can get. Small and compact, the business card can have an instant and immense impact on the customer. Business cards are the standard marketing materials used for introduction during meetings. They are excellent conversation starters which go a long way in forging new business relationships.
Always print business cards in bulk to hand out to prospective clients and customers. Ensure that all your staff have a regular supply of company business cards. A shortfall in business cards shows poorly on your company. So, print business cards in plenty and use them to boost your image in the market and at events by bulk distribution.
Brochures are mainly of 2 types- corporate brochures and product brochures
A corporate brochure is the best way to make clients know more about your company by handing them This small booklet talks about your company, its history, mission, objectives, infrastructure, corporate standing etc. Corporate brochures are the best marketing materials at events like corporate meetings, business conferences, seminars, trade fairs and exhibitions etc. They give a detailed overview of your company along with bright visuals that promote its market image.
Product brochures are like mini catalogs that give an overview of the products. While a product catalog includes all products, the product brochure may focus on a single product or a few selected ones. filled with bright images of the product and packed with information regarding its features, product brochures are the best way to market your products.
Leaflets or flyers are single-page handouts that are of great value to the company and its marketers. These flyers are the best marketing materials one can have when your company is working on a limited budget. These flyers can promote your company and your products in a succinct manner. Cost-effective and compact, flyers are easy to print and distribute. They also work well in promoting your seasonal sales campaigns or discount offers.
As a company, you need visibility and that too on a large scale with a wide audience. Companies need not always use big hoardings or outdoor signs to boost their visibility. Printing attractive and eye-catching posters is an excellent way of drawing attention to your company and brand. Posters are the best marketing materials to gain visibility on a low budget.
Envelopes are mostly thought of as stationery but they make excellent marketing materials too. Branded with the company name and logo, envelopes help in promoting visibility. Easy to print and effective, they carry both your message and marketing.
Choose and print your marketing materials wisely with the right supplier to boost your business.