Taking Your Electronic Product To Market

If you have a great idea for a new or better electronic device, then there are a number of things that you will need to do to bring your product to a national customer base and beyond. This process is not easy or cheap and it will take time, so, as a startup with a concept for a new electronic device, there are a few basic steps to take to move from idea to a product on the shelf.

Create A Prototype

The first thing that you’ll want to do is create a working prototype. You will want to accomplish this in a manner that keeps both risks and costs at a minimum. The best way to go about this is to use project kits and modules to develop a prototype that proves your concepts. Kits negate the need and cost of creating logic boards and modules are useful because they are designed for specific functions such as WiFi or Bluetooth.

Determine If There Is A Market

To attract investors and really get things moving, you will want to design a functioning device that can actually be sold and test how well it actually sells. Having a polished device built from a combination of modules and custom design, along with actual data showing that it sells, will help in convincing potential investors to take a gamble on you. This should focus on getting feedback from customers more than generating huge sales. Feedback will help to refine your product before any future mass production. This step will also require your product to undergo EMC regulation testing to ensure that it doesn’t emit harmful radiation or conflicting radio waves. Passing these regulatory tests is important for both domestic sales and any global expansion later on.

Focus On Marketing To Generate Profits

Once these developmental steps are taken and financial backing is secured, your focus should then be on generating sales to increase profits. You’ll also want to move to custom designs and parts when sales volumes allow for it to increase margins.

Taking a new electronic product from idea to market is not a quick or easy thing to do. If you believe in the product and approach its development logically and methodically, then you can eventually succeed.