Developing Win Themes

Everyone speaks about developing a winning proposal and increase winning chances to become a Federal contractor. In order to do that, the proposal development team must be able to create a solution that attracts the imagination of the decision makers. Find the right means to present their strategy, describe their strengths, discriminators and eventually communicate their message adequately. It’s about convincing the evaluators to prefer you amongst all your competitors.

The question is how to do it? How to prepare an appealing project that is persuasive enough to overcome its opponents? Writing proposals for Federal and local Government contract opportunities comprises a complex process that requires, time, effort and expertise. It requires various practices, several teams that address different issues and work on different aspects for different purposes. Amongst other techniques used, for which we’re going to talk on the next article, Win Themes are of a particular importance.

What are Win Themes?

Successful proposal development teams devote the right time to identify discriminators, features and benefits. They demonstrate the importance of the benefits that their solution brings for the agency that is acquiring your services. And this is all you need to submit an invincible solution.

In short,  proposal win themes are short compelling customer-oriented stories that communicate efficiently the message of your company. It is the ability to develop high level, unique concepts, and ideas, and concisely demonstrate your business capabilities. Win themes are about giving enough proof to support the existence of your strengths and discriminators.

Why are they important?

One of the most important qualities every proposal team must have is excellent organizational skills. That’s why a project leader is crucial to ensure a successful development process. If you identify your customer’s needs and address them properly in your solution, you’ll be able to develop amazing themes that will dramatically improve your winning chances.

Win Themes are great tools to keep you focused during the capturing and writing process.  By implementing win themes you’ll be able to plan thoroughly the strategy of your proposal; attract the attention of the decision makers; demonstrate your overall comprehending of the problem described in the RFP, and as a result, give enough proof that you have the abilities to give the best solution; help you design the perfect solution; describe what differentiates you and tell the evaluators why they should choose you.

Basically, win themes communicate the value of your proposal. They make technical, compliant proposals appealing and help the proposal team establish a farsighted strategy, a vision.