Strategic Planning – What it is and Why it is Important

Strategic planning is critical to a nonprofit organization’s future direction and survival. As such, it is important to understand what strategic planning is and why it is so important. This article provides a definition of strategic planning and why it is important to nonprofit organizations. Wikipedia defines strategic planning as “an organization’s process of defining […]

Strategic Planning – What it is and Why it is Important

Strategic planning is critical to a nonprofit organization’s future direction and survival. As such, it is important to understand what strategic planning is and why it is so important. This article provides a definition of strategic planning and why it is important to nonprofit organizations. Wikipedia defines strategic planning as “an organization’s process of defining […]

Funeral Home Marketing – 5 Strategic Planning Myths

It’s that time of the year again… planning time. It happens every year. Business slows down around Thanksgiving and we coast through the Christmas season. I like that predictable cycle because it gives me a chance to focus on my family and the spirit of the season. As soon as we hit January all heck […]

Implementing Strategic Planning: Getting The Thing To Work

Strategic Planning has developed a bad name. Many organizations do strategic planning, but few are satisfied with the results. It seems that somewhere between the conceptualization and the execution, a serious melt down occurs. Strategic Planning is an activity undertaken by an organization to identify priorities, and to develop and implement action plans to achieve […]

Strategic Planning and Effects-Based Thinking: Part 1

As the name implies, effects-based thinking (EBT) is an approach to strategic planning and decision making where the effects of specific actions are assessed, not in a narrowly defined and time-limited way, but through a perspective that is sensitive to broad-ranging and lasting impacts. Effects-based thinking is the opposite of short-sightedness or myopia. Sadly, we […]